Managed Networks
For most organisations, introducing a large-scale Out-of-Home Digital network into their organisation will deliver compelling business benefits. By subscribing to our Managed Network service, our clients leverage our multi-million-dollar investment in technology and secure the services of our award winning content and trafficking team. In doing so, costs are reduced, total control is maintained while avoiding the distraction of a non-core business and as a result, risk is greatly reduced.
Whilst the benefits of an Out-of-Home Digital media network are compelling, for some businesses, third-party advertising either isn’t desirable or simply isn’t appropriate. PDM's Managed Networks allow businesses to deliver their own marketing, promotional, information & training messages aimed at staff and customers. Organisations can benefit from the increased flexibility, higher impact, cost displacement and environmental benefits of digital signage.
Out-of-Home Digital media is a glance media and as such, our experience tells us that high quality creative and constantly refreshed content delivered as short, sharp messages work best. The content itself needs to genuinely add value to the viewer and that means the quality must be consistently as good as, or in many cases better than, broadcast quality. Screens need to be placed in the best possible location, position,height and orientation to engage the audience. The content mix needs tofit the audience and if that audience changes depending on the time,day, week or month then the content needs to reflect this change.
Finally, the system needs to work well, all the time. The technology needs to be robust and scalable, traffic management must be capable of handling a large quantity of content, from many different sources and the content production process needs to be fast enough to affordably feed the network.