Lifestyle Network

Prime Digital Media established the Lifestyle Network in March 2007, launching with Boost TV. This digital network targets shoppers at the point-of-purchase through flat-panel digital displays at prominent locations in captive consumer dwell areas.

The Boost TV channel consists of portrait orientated screens at 65 prominent locations in high-traffic Boost Juice stores.  Each store sells an averge of 600 juices per day and reaches a captive audience af 1,170,000 people every month.

Boost Juice is the largest and fastest growing juice bar company in the Southern Hemisphere, with stores throughout Australia and internationally.

The digital signage network consists of portarit LCD and plasma screens at 65 prominent locations in high-traffic Boost stores.

Boost TV consumers are early adopters of new digital media and are comfortable with its use.

Prime Digtial Media's Lifestyle Network and the Boost TV channel is based on a strategic schedule that:

• Creates a flexible marketing and advertising medium to target a unique market segment
• Ensures the digital signage software is easily managed and maintained.
• Is matched to channel high-performance digital media solutions that will engage and target the elusive youth market