Media Release - Audi and PDM launch Australia’s first ‘Holographic Virtual Assistant’ - 10th Feb 2009

Published 10 Feb 2009

Source: Media Release

PDM, Australia’s number one Out-of-Home Digital media company today launched the country’s first ever lifesize ‘Holographic Virtual Assistant’ at Audi Centre Sydney, Rosebery. Designed to facilitate enhanced communication and customer experience, the Virtual Assistant demonstrates PDM’s expertise in delivering highly engaging, specialist digital content and technology. It also highlights Audi’s ongoing commitment to business innovation.

Media Release - PDM & EnQii join forces to dominate Australasian Out-of-Home Digital Media market.

Published 14 Jan 2009

Source: Media Release

Australia's Number 1 in Out-of-Home Digital Media, PDM, and global technology leader, EnQii, have recently joined forces in a comprehensive partnership designed to conquer the Australasian Out-of-Home Digital (OOHD) media market.

PDM Wins Gold at Prestigious POPAI Awards

Published 24 Oct 2008

Source: digitalsignageuniverse.com

PDM,is celebrating after scooping a prestigious gold award as well assilver and two bronze at the 2008 POPAI (Point Of Purchase AdvertisingInternational) Marketing at Retail awards for their ground breakingwork with the Telstra T[life] retail outdoor marketing installation andbrand wall campaign series.

Telstra seeks to extend digital media reach

Published 10 Oct 2008

Source: Communications Day

Telstra will use both its fixed and wireless IP networks as it attempts to buoy its foray into ‘out of home digital media’ (OOHD), working with businesses to deploy digital signage products. The company’s Enterprise and Government division has signed a three-year partnership deal with digital signage outfit Prime Digital Media, and will offer businesses content and research results for their point-of-sale digital displays.

Telstra Enterprise & Government and PDM announce exclusive partnership focused on Out-of-Home Digital

Published 10 Oct 2008

Source: www.itwire.com

Telstra and Prime Digital Media (PDM) today announced the signing of a three year exclusive Go-To-Market partnership.

PDM - Pacific Magazines cuddle up

Published 02 Oct 2008

Source: www.marketingmag.com.au

PDM, one of the larger providers of out of home digital media, is partnering up with magazine publisher, Pacific Magazines.

TV and print firms moving into out-of-home

Published 30 Sep 2008

Source: www.screens.tv

Fox and NBC in the U.S., as well as Pacific Magazines in Australia, are among the latest mainstream media firms dipping their toes into the digital out-of-home market.

PDM and Pacific Magazines announce exclusive cross-media partnership

Published 30 Sep 2008

Source: www.digitalsignageuniverse.com

Australia— Australia’s leading provider of Out-Of-Home Digital media,PDM, today announced the launch of an exclusive partnership withconsumer magazine publisher, Pacific Magazines, providing advertiserswith a unique cross-platform media opportunity.

Telstra's 3D TV

Published 04 Aug 2008

Source: www.itwire.com

I went to have a look at Telstra’s new 3D TV display, destined for advertising and use in retail, enterprise and government installations, and had the chance to find out how the 3D TV is displayed, and to get some more questions answered. Read on!

Telstra unveils ground-breaking 3D initiative to engage consumers

Published 31 Jul 2008

Source: www.campaignbrief.com

Telstra has unveiled Australia’s first commercial installation of 3-Dimensional content and technology with Telstra CEO, Sol Trujillo, opening the world-class Executive Briefing Centre (EBC) in Melbourne. The 3D TV initiative offers a ground-breaking communication medium that engages the new media savvy consumers in retail environments at point-of-purchase.

Telstra installs 3D TV for purpose-built advertising

Published 31 Jul 2008

Source: iTnews.com.au

A 3D TV in Telstra’s newly-opened Executive Briefing Centre is said to be the first commercial installation of three-dimensional content and technology in Australia.

Telstra demonstrates Australia's 3D TV

Published 31 Jul 2008

Source: www.techworld.com.au

Australia's first three-dimensional display is now open for viewing at Telstra's (ASX:TLS) new Executive Briefing Centre in
Melbourne, which was launched Wednesday.

Telstra unveils 3D TV initiative

Published 31 Jul 2008

Source: www.digitalmediaasia.com

Telstra has unveiled what it calls Australia's first commercial installation of 3-Dimensional content and technology with the opening of the Executive Briefing Centre (EBC) in Melbourne.

Telstra demonstrates Australia's 3D TV

Published 31 Jul 2008

Source:

The display has been installed at Telstra's new Executive Briefing Centre, and will feature content
developed by PDM.

Australia's first three-dimensional display is now open for viewing at Telstra's (ASX:TLS) new Executive Briefing Centre in Melbourne, which was launched Wednesday.

Telstra opens HD video-conferencing centre in Melbourne

Published 31 Jul 2008

Source: www.greentelecomlive.com

Telstra has opened a high definition video collaboration ‘Executive Briefing Centre’ in Melbourne, linking Polycom Real Presence suites inMelbourne and Sydney. The new centre installed a 3-dimensional TV,which it claims is the first commercial deployment of 3D content in Australia.

Telstra launches interactive 3D TV

Published 30 Jul 2008

Source: www.channelnews.com.au

Telstra has unveiled a 3D TV initiative for the retail sector designed to engage new media savvy consumers at point-of-purchase.

Telstra pushing glasses-free 3D in Australia

Published 30 Jul 2008

Source: www.screens.tv

Australian telco Telstra is hoping to encourage deployment of glasses-free 3D TV after installing what it says is the country's first commercial system at a demonstration facility in Melbourne.

Planet Ark's National Tree Day

Published 21 Jul 2008

Source: www.dailydooh.com

Continuing with the green / eco-friendly theme we see that down under,PDM and Planet Ark have announced an environmental media partnership.

PDM and Planet Ark become environmental media partners

Published 18 Jul 2008

Source: www.marketingmag.com.au

Australian out of home digital media provider PDM has announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark.

Carbon Neutral Advertising

Published 11 Jul 2008

Source: www.dailydooh.com

It had to happen what with all the fuss over LCD, PDP and rear projection running costs - here we see PDM down under be the first to announce carbon neutral advertising for their digital signage network.

PDM ofers carbon neutral digital signage

Published 10 Jul 2008

Source: www.adnews.com.au

SYDNEY: Digital out-of-home network Prime Digital Media (PDM) today announced it will offer clients full carbon offset advertising across its range of LCD and plasma signage network. 

Prime Digital Media Announce Carbon Neutral Advertising for their Digital Signage Network

Published 10 Jul 2008

Source: www.digitalsignageuniverse.com

Australia —July 10, 2008— Australia’s leading provider of Out-Of-Home Digital media, PDM, has announced they will now offer carbon neutral advertising to their clients. PDM is the first Australian Out-of-Home Digital media company to provide advertisers with a choice to purchase fully carbon offset advertising as part of their environmental responsibility.

PDM Offers Carbon Offsets

Published 08 Jul 2008

Source: www.bandt.com

Out of Home digital media firm Prime Digital Media is now offering carbon neutral advertising to it's clients.

Out of home company PDM embraces QR codes

Published 30 Jun 2008

Source: www.marketingmag.com.au

Out-of-home digital (OOHD) media company Prime Digital Media (PDM) announced today the addition of QR to their advertising solutions, making them the first Australian out-of-home digital media company to adopt QR technology.

PDM and Telstra deliver real-time digital signage marketing

Published 27 Jun 2008

Source: www.DigitalSignageToday.com

MELBOURNE, Australia — Prime Digital Media (PDM) in partnership with Telstra, unveiled a digital retail marketing installation with the launch of the Telstra T-Life store in Melbourne. Telstra is one of the largest providers of both local and long distance telephone services, mobile services, dialup, wireless, DSL and cable Internet access in Australia. 

Telstra Select PDM For Australian Retail Chain

Published 27 Jun 2008

Source: www.aka.tv

Australian Out-of-Home Digital media company, Prime Digital Media (PDM)in partnership with retail shopping chain,Telstra, have installed digital screens in Telstra’s new T-Life store in Melbourne.

T-Life Concept store Melbourne

Published 27 Jun 2008

Source: www.dailydooh.com

Prime Digital Media (PDM) have been working with Telstra for some time and here we see an interesting retail marketing installation with the launch of the Telstra T-Lifestore, on the corner of Bourke and Swanston Streets, Melbourne.

PDM and Telstra Deliver Groundbreaking real-time digital marketing solution

Published 27 Jun 2008

Source: www.digitalsignageuniverse.com

Australian leader in Out-of-Home Digital media, Prime Digital Media (PDM) in partnership with Telstra, have unveiled a groundbreaking digital retail marketing installation with the launch of the Telstra T-Life store, on the corner of Bourke and Swanston Streets, Melbourne.

QR codes

Published 26 Jun 2008

Source: www.dailydooh.com

PDM claim to be the first Australian Out-of-Home digital media company to adopt QR technology.

PDM Implement 'Quick Response' Codes On Their Digital Signage Networks

Published 25 Jun 2008

Source: www.aka.tv

Australian digital signage company Prime Digital Media (PDM), has added 'Quick Response' technology to their advertising solutions.

Digital drives higher sales

Published 19 Jun 2008

Source: Pharmacy News

Prime Digital Media and Sigma have released research showing that the use of in-store digital media in selected pharmacies across Australia has resulted in a 20% sales increase.

Wellbeing Network Boosts Sigma's sales

Published 13 Jun 2008

Source: Media Week

Prime Digital Media (PDM) has released research data that indicated that Sigma has seen a 20% sales increase for certain products after using PDM's in-store digital media.  Sigma was using PDM's Wellbeing Network  which has LCD displays in two pharmacy chains; Amcal and Guardian, in NSW and Victoria.

Wellbeing Network sees sales lift

Published 13 Jun 2008

Source: AdNews

Prime Digital Media and partner Sigma Pharmaceuticals have seen a 20% sales increase in products featured on their in-store digital media network.

Pharmacy channels find prescription for success

Published 03 Jun 2008

Source: www.screens.tv

The effectiveness of digital signage in pharmacies is underlined by a new study from Australia's Galaxy Research and pharmaceutical manufacturer-retailer Sigma showing significant sales uplifts after on-screen promotions. And the research is backed up by earlier work from Galaxy which suggests pharmacy consumers may be among the most receptive to promotional messages.

Digital Signage provides 20 percent sales increase for PDM

Published 02 Jun 2008

Source: www.DigitalSignageToday.com

PDM and Sigma announced research results demonstrating the effectiveness of the Wellbeing in-store out-of-home digital media network.

Research shows 20% Sales Uplift From Digital Signage Network

Published 02 Jun 2008

Source: www.Aka.tv

Research results from Prime Digital Media and Sigma, owners of the Wellbeing digital signage network in Australian pharmacies, are reporting an effective 20% sales increase for products promoted through the channel.

20% Sales Uplift From In-store Digital Media

Published 02 Jun 2008

Source: www.dailydooh.com

Prime Digital Media (PDM) and Sigma (ASX:SIP) today released the results of month long research into the Wellbeing Network about the effects of digital media advertising in Australian pharmacies.

Digital boosts sales 20%

Published 02 Jun 2008

Source: Pharmacy Daily

SIGMA Pharmaceuticals and Prime Digital Media today released the results of research which they claim shows the effectiveness of in-store digital advertising.

20% sales uplift from Digital Network

Published 02 Jun 2008

Source: www.Aka.tv

Research results from Prime Digital Media and Sigma, owners of the Wellbeing digital signage network in Australian pharmacies, are reporting an effective 20% sales increase for products promoted through the channel.

Prime Digital Media Run 3D Campaign For Telstra

Published 21 May 2008

Source: www.Aka.tv

Australian provider of Out-Of-Home Digital media, PrimeDigital Media (PDM) and Telstra, the Australian telecommunications company, havejoined forces to run a 3D video campaing across PDM’s in-store digitalnetwork.

PDM And Telstra Do 3D - DailyDOOH

Published 19 May 2008

Source: www.dailydooh.com

We haven’t been at all impressed with what we have seen with glasses free 3D so far - it’s a far cry from the Digital Cinema 3D experience and surely that is what ultimately it may be measured by?

Anyway, PDM and Telstra down under have announced a “groundbreaking 3D content and technology initiative”…

How new digital technology is making it's mark out-of-home

Published 09 Apr 2008

Source: B&T

If the Telstra T-Life shop on George St, Sydney is anything to go by, expect the influence of digital technology at point-of-sale purchase and in the retail environment to grow in the future. With almost 40 LCD and plasma TV screens, interactive displays, both static and live content, and a coffee shop in the corner to add to the casual ambiance, Telstra’s T-Life store is five times the size of its other outlets.

Designated Driver

Published 17 Mar 2008

Source: www.dailydooh.com

It’s a natural and perhaps logical extension for Out of Home content companies to either try their hand at TV campaigns (TVC) or at least pitch for that sort of work.

PDM gets "Street Cred"

Published 17 Mar 2008

Source: www.MarketingInteractive.com

Australia - Digital media specialist Prime Digital Media (PDM) has created a national TVC for Recording Artists, Actors and Athletes Against Drink Driving (RADD) to be shown on free-to-air, pay TV and PDM's digital media channel in Boost Juice stores.

Boost Juice - DailyDOOH

Published 11 Mar 2008

Source: www.dailydooh.com

Australian digital content media specialist Prime Digital Media (PDM) is now managing content and media for Boost Juice’s instore digital signage network in the UK.

Australia Wins! - DailyDOOH

Published 13 Feb 2008

Source: www.dailydooh.com

If you are an Englishman and you follow cricket then you would be used to that!!

We haven’t seen much ‘noise’ around the so-called international 2008 Fourth Screen Awards that were recently announced in Las Vegas in conjunction with the Out-of-Home Digital Media Content Strategies event.

Prime Digital Media (PDM) the people behind the Telstra Next G® network won a silver award for Best Brand Advertising.

Next G content clip wins award

Published 11 Feb 2008

Source: www.nowwearetalking.com

A digital content clip that demonstrates the power of Telstra's Next G™network has won a silver award for Best Brand Advertising at the international 2008 Fourth Screen Awards - the only win by an Australian company at the Awards.

Aussie winner at international digital OOH awards

Published 07 Feb 2008

Source: AdNews

LAS VEGAS: Out-of-home digital media provider Prime Digital Media has won a silver award for Best Brand Advertising at the international 2008 Fourth Screen Awards for its work on Telstra NextG. Prime Digital Media was the only Australian company to win an award at the event. The awards recognise innovation and growth in digital signage content production.

PDM Secures Retravision and Boost Juice

Published 26 Sep 2007

Source: B&T

Following its April launch, PDM has snared content agreement deals with Retravision’s 400 stores and Boost Juice’s 165 bars, making it the country’s largest in-store digital media network launched in April this year funded by a group of private investors and earlier this month, Prime Television took a strategic minority interest in the company.

Screen to be seen: From fringe to mainstream

Published 07 May 2007

Source: Australian Financial Review

Prime Television’s in-store advertising business Prime Digital Media has set up a joint venture with a company that sells ads in the lift lobbies of office towers to promote a little-known advertising sector: screen media.

3M starts signage rollout in Oz - AV International Newsletter

Published 26 Mar 2007

Australia: 3M and Australian digital content company Prime Digital Media (PDM) and telecommunications company Telstra Corporation have announced one of the largest rollouts of digital signage every deployed in Australia and New Zealand.

Prime Digital Media and Telstra to Provide Unique Digital Signage Solution

Published 09 Feb 2007

Source: AEC Info: 3M Digital Signage

3M Digital Signage, Australian digital content specialist PrimeDigital Media (PDM) and telecommunications company Telstra Corp, announced the launch of a subscription-based, digital-retail mediasolution that marks one of the largest rollouts of digital signage everdeployed in Australia and New Zealand.

Telstra IP Network powers digital media

Published 27 Nov 2006

Source: Retail World

On October 18 Telstra launched its digital advertising solution which utilizes the power and reach of its national internet protocol (IP) network to send communications such as advertising in-store POP, company messages or staff training to remotely located indoor plasma screens.

PDM launches Australia’s largest in-store digital media network

Published 25 Oct 2006

Source: Grocery faqs

PDM launches Australia’s largest in-store digital media network with Retravision and Boost Juice.

Telstra, PDM and Retravision light up digital advertising

Published 25 Oct 2006

Source: Inside Retailing Weekly

Retravision is embarking on one of the biggest ever rollouts of in-store digital advertising in Australia and New Zealand; a new partnership with Prime Digital Media (PDM) and Telstra.

Telstra joins in-store ad venture

Published 19 Oct 2006

Telstra has emerged as the third partner in a bid to set up a new national in-store television advertising network with Prime Digital Media and retailer Retravision.

Telstra backs Prime digital signage venture

Published 19 Oct 2006

Source: Communications Day

A partnership between Telstra and Prime Digital Media has begun selling solutions allowing advertisers to distribute messages to remote indoor plasma screens in shops and shopping centres.

Telstra and PDM launch in-store TV Ads

Published 18 Oct 2006

Source: B&T Daily News

Marketers need to focus on digital in-store advertising to prevent customers from purchasing rivals’ products, according to Prime Digital Media (PDM) chief executive Michael Harms.

Prime adds Retravision and Boost

Published 25 Sep 2006

Source: The Australian Financial Review

Prime Digital Media, the in-store advertising business part-owned by Paul Ramsay’s regional media company Prime Television, will set up its first television screens in 115 Retravision stores in late November.

Facilitating in-store purchases

Published 06 Sep 2006

Source: Major Appliances

3M Digital Signage, Australian digital content specialist PrimeDigital Media (PDM) and telecommunications company Telstra Corp.,announced the launch of a subscription-based, digital-retail mediasolution that marks one of the largest rollouts of digital signage everdeployed in Australia and New Zealand.