Carbon Planet, a specialist carbon reduction advisory company, has created a calculator for Prime Digital Media that estimates carbon emissions for the use of all plasma and LCD screens used in our Out-of-Home Digital media networks.
Using this customised tool, Prime Digital Media can purchase carbon credits on behalf of our advertisers and offer carbon neutral advertising to clients for a nominal surcharge.
Carbon Planet are not only the first carbon management company in Australia, but also one of the only carbon management companies with the Australian Government’s Greenhouse Friendly accreditation.
Carbon Planet’s audit process and calculation methods are in accordance with the standards outlined by the Greenhouse Gas Protocol in the Corporate Accounting and Reporting Standard (2004) and ISO 14064-1 specifications for quantification and reporting of greenhouse gas emissions and removals.