Prime Digital Media and Planet Ark environmental media partnership
As part of Prime Digital Media's long-term commitment to the environment we have partnered with Planet Ark in an environmental media strategy to give them free airtime and purpose-built content broadcast across our entire in-store digital signage media networks.
Prime Digital Media offer Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage media networks Australia-wide at no cost to the organisation. Prime Digital Media’s pro-bono offering of content production services and media space on our Out-Of-Home-Digital networks comes to a market value of approximately AUD$1million
The partnership promotes Planet Ark's environmental campaigns as well as a dedicated environmental content chapter running over the PDM digital signage networks which will feature Planet Ark environmental tips and advice. These messages aim to demonstrate the many ways that individuals can reduce their day to day impact on the environment - at home, at work and in the community.
Prime Digital Media see our partnership with Planet Ark as a relevant and effective way of further driving our mission to become an environmentally and socially responsible business. Prime Digital Media aim to make a genuine contribution and change to the environment by supporting and playing a role in enviromental initiatives.
With the addition of informative and educational environmental digital signage to our networks we expect to genuinely influence our network audiences to take action with climate change making them smarter and more efficient when it comes to the environmental issues that we are facing locally and globally.
The award-winning content that the PDM digital signage network delivers will help Planet Ark engage a captive audience in retail environments. Through PDM’s digital signage networks, Planet Ark can further communicate their messages and raise awareness of environmental issues and latest campaigns. Planet Ark can now educate a wide demographic Australia-wide including customers at Boost stores, Retravision, as well as Blooms, Guardian and Amcal pharmacies.
Planet Ark environmental messages appear across PDM’s entire digital signage media network including the Lifestyle, Wellbeing and Home Electronics digital media networks.
Visit the Planet Ark website