Our Environmental Commitment
As part of our long-term commitment to the environment, Prime Digital Media has offset it's carbon footprint through a specialist carbon management company, Carbon Planet.
PDM identified that the impact of climate change is now foremost in our customer’s minds, and that the foundation of good client relationships can be built on a strong environmental policy. More than ever before, customers are expecting the businesses they support to demonstrate social and environmental responsibility.
PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral. We have been carbon neutral for two years consecutively.
Carbon Planet - The audit process
PDM engaged Carbon Planet to conduct a comprehensive audit of the greenhouse gas (GHG) emissions accountable to our business. Carbon Planet Limited is an Australian based carbon management company that retails certified carbon credits, provides greenhouse gas audits and offers carbon reduction advisory services that help businesses reduce their impact on climate change.
By undertaking a comprehensive Life Cycle Assessment, Carbon Planet have quantified the greenhouse gas emissions associated with provision of PDM's digital media services. These findings were then independently verified and offset by purchasing Greenhouse Friendly™ approved abatement.
Carbon Planet was one of the first carbon management companies to be certified 'Greenhouse Friendly' by the Australian Government’s Department of Climate Change.
Visit the Carbon Planet Website
Planet Ark - Environmental media partner
PDM have partnered with Planet Ark in an environmental media strategy to give them free airtime and purpose-built content broadcast across our entire in-store digital signage media networks.
PDM offer Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage media networks Australia-wide at no cost to the organisation.
Prime Digital Media’s pro-bono offering of content production services and media space on our Out-Of-Home-Digital network comes to a market value of approximately AUD$1million
The partnership promotes Planet Ark's environmental campaigns as well as a dedicated environmental content chapter running over the PDM digital signage networks which will feature Planet Ark environmental tips and advice. These messages aim to demonstrate the many ways that individuals can reduce their day to day impact on the environment - at home, at work and in the community.
PDM see our partnership with Planet Ark as a relevant and effective way of further driving our mission to become an environmentally and socially responsible business. PDM aim to make a genuine contribution and change to the environment by supporting and playing a role in environmental initiatives.
With the addition of informative and educational environmental digital signage to our networks we expect to genuinely influence our network audiences to take action with climate change making them smarter and more efficient when it comes to the environmental issues that we are facing locally and globally.
The award-winning content that the PDM digital signage network delivers will help Planet Ark engage a captive audience in retail environments. Through PDM’s digital signage networks, Planet Ark can further communicate their messages and raise awareness of environmental issues and latest campaigns. Planet Ark can now educate a wide demographic Australia-wide including customers at Boost stores, Retravision, as well as Blooms, Guardian and Amcal pharmacies.
Planet Ark environmental messages appear across PDM’s entire digital signage media network including the Lifestyle, Wellbeing and Home Electronics digital media networks.
Visit the Planet Ark website
Carbon Neutral Advertising for advertisers
Carbon Planet has created a calculator for PDM that estimates carbon emissions for the use of all plasma and LCD screens used in our Out-of-Home Digital media networks.
Using this customised tool, PDM can purchase carbon credits on behalf of our advertisers and offer carbon neutral advertising to clients for a nominal surcharge.
Carbon Planet are not only the first carbon management company in Australia, but also one of the only carbon management companies with the Australian Government’s Greenhouse Friendly accreditation.
Carbon Planet’s audit process and calculation methods are in accordance with the standards outlined by the Greenhouse Gas Protocol in the Corporate Accounting and Reporting Standard (2004) and ISO 14064-1 specifications for quantification and reporting of greenhouse gas emissions and removals.