Founded in 2006, Prime Digital Media (PDM) is Australia's number one Out-of-Home Digital (OOHD) media company. We provide retailers and marketers with innovative ways to target and engage specific audience segments in environments outside the home.
PDM's extensive networks and innovative digital media management software - Acuity ™ ensures that the network is planned and managed in the most cost and time effective manner. Media buyers, marketers, agencies and retailers can utilise the system to track and manage digital media content in real-time - from the moment it is ordered, through to scheduling, publishing and up to the moment it is played across Out-of-Home Digital media networks internationally.
We have three dedicated digital Media Networks and can plan, deploy and centrally manage a Managed Network for your business to ensure your brand messages are seen by the people they need to be.
Through our wholly owned subsidiary, Fireback Digital, we deliver best-in-market content that is fresh, visually appealing, constantly changing and relevant across various media and managed digital signage networks. We produce the most Out-of-Home Digital content in Australia and have collected the most awards for doing so.
Our promise is that we provide the highest-quality Out-Of-Home-Digital media networks in the market today and our obsession is the constant search for ways to improve our digtial media delivery systems.
PDM is wholly owned by listed media company Prime Media Group (ASX:PRT), with major shareholders Paul Ramsay Holdings, the Seven Network and Lachlan Murdoch Investment Vehicle Illyria. Click here to learn about our partners