Case Studies

The Home Electronics  Network



97% of all visitors stand and watch the Home Electronics Network

72% prefer stores showing PDM's Home Electronics Network

64% say the Home Electronics Network influenced their buying decisions

61% rate the media as good as, or better than, traditional marketing in-store

Source:  Galaxy Research, April 2006.

PDM Network Case Studies

Boost Juice

Improving shopper experience: with relevant, targeted and engaging messages

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Sigma Pharmaceuticals

Sales Uplift: Lifting brand awareness at point of sale and increasing sales.

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Retravision

Staff training: Cost effective, relevant and targeted media to help engage and educate staff.

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Telstra T-Life stores

Segment Marketing: Targetting six different consumer markets in one location

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Telstra TV

Real-time Marketing: Targeting consumers by location, time of day and day of week.

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