Retravision
“We were looking for a solution that would enhance our customer experience in line with our commitment of ‘Going the Extra Mile’. Retravision prides itself on the knowledge and service offered by dedicated and well trained staff in each of its stores, and PDM’s sophisticated Digital Signage solution meant we could tailor our messages to time of day to suit each store location.”
Retravision Managing Director, Philip Scarf
The Need:
The product replacement cycle in the electrical appliance market is growing ever faster and product offerings are becoming more complex. Retravision has over 400 stores across Australia. Their geographic spread makes it extremely difficult and expensive for suppliers to reach and train sales staff.
The Solution:
Retravision partnered with PDM to install a managed network to deliver targeted advertising and product training. PDM are able to reach all or selected stores simultaneously and schedule training content before and after trading hours. Staff now have access to current product information on a daily basis if required.
The Results:
In an industry where product knowledge is vital, the RTV network ensures staff have the knowledge neccessary to gain a competitive edge in highly competitive market.
61% rate the media as good as, or better than, traditional marketing in-store
74% of staff either glanced or stopped to watch Retravision TV
*Source: Galaxy Research 2006