Boost Juice
"Customers need to wait a few minutes in the store for their order. PDM's signage solution provides a communication opportunity by entertaining customers with news and promoting new Boost products and upcoming in-store promotions. Boost TV enhances the customer experience, reducing the perceived wait time while providing a faster, more efficient means of communicating with a difficult to reach youth audience."
Jesscia Cleeve, National Marketing and Promotions Manager
Boost Juice Bars Australia
Boost Juice is the largest and fastest growing juice bar company in the Southern Hemisphere, with stores throughout Australia and internationally.
Boost Juice stores turn over $100 million annually selling over 18 million juices and smoothies a year to a predominantly youth demographic. Stores are situated in major retail precincts and high traffic flow areas in metropolitan and regional sites Australia-wide.
The Need:
Boost Juice customers have to wait around 5 minutes for their juice or smoothies to be prepared. Boost Juice were looking for a way to alleviate wait time, distract and entertain their customers whilst they waited for their drinks to be made.
The Solution:
Boost Juice commissioned PDM to develop and centrally manage their digital signage network and enhance their customers experience. Boost TV enhances the customer experience, reducing the perceived wait time while providing a faster, more efficient means of communicating with a difficult to reach youth audience as they wait for their juice. Boost TV reaches over 11 million youth consumers per month across Boost Juice stores nationally.
The Results:
66% of consumers aided recall of advertising messages
85% of shoppers agree that Boost TV is entertaining and helps pass the time
62% rate the media as good as, or better than, traditional media
43% of 16-24 year old shoppers think that Boost TV is a great way to find out about new products and services
55% of 25-39 year olds noticed the screens in Boost Juice stores
Source: Galaxy Research, June 2006 and Telstra GMI study June 2008